The WoW Collection aims to provide modest clothing with a refreshed flavour. It was established in Durban, South Africa by a dedicated team who identified a scarcity of clothing options for the discerning Muslimah. The WoW Collection has drawn inspiration from a fusion of new age modern designs and artwork as well the age-old timeless beauty of the many classic collections. This has resulted in an eclectic mix with an end product resonating volumes with the wearer and leaves the reviewer saying WOW….

The WoW collection team firmly believes the modern Muslimah should not be limited by colours and styles when stocking her wardrobe. She should have the opportunity of choice when deciding on her outfits as she goes through her busy day. The WoW Collection ensures a Muslimah can maintain her Islamic identity when dressing smart for work, when she is at play, shopping or lounging about, taking the kids to the playground, during a teatime catch-up session with the girls or even a fancy outing.   

The WoW Collection….elegant designs for the discerning Muslimah…